Logo Design for a Coastal Home Services Agency
Coast Home and Business Services helps holiday home owners create an exceptional vacation experience for their guests by offering home maintenance and other services. Angela, who operates the business alongside her husband, wanted a logo that would appeal to a mid-40’s and above female audience. She wanted it to signify trust, professionalism, and refinement. The logo also needed to be versatile enough to print on products such as t-shirts and caps.
Coast Home Services is located in Norfolk, England, so coastal living and regional architecture were two of our inspirations. Angela knew that she liked blue and rust and created a Pinterest board with photos. I used these, and expanded upon them to find colors that suited her brief.
Next, I began sketching concepts, though I had a clear idea already of what her logos might look like. Below are a few logo concepts.
Below are the final logos, useful both in print and for products, created to give Coast Home Services a professional, trustworthy brand that looks right at home on the Norfolk coast. .
While refining the concepts, I chose a script font that’s rolling like the waves. Pairing blue with a deeper shade of rust and two classic fonts, the final logo and variations paint a refined picture of a friendly, trustworthy company. The body fonts are pictured below..