Logo Design for a Commercial Project
The 804 Building
The 804 is a building in downtown Dayton, Ohio. Dayton was seeing a rebirth, and smart developers were eager to develop new bright spots in old buildings. This logo project aimed to incorporate a property’s red brick history in its renovation. I worked with the project’s art director to create a logo inspired by clean lines and Scandinavian style; something that would be easily accessible and could be used in many incarnations as new spaces were leased in the building.
Red Brick History
Though we settled on the cleanest, sans serif logo, I had worked with several other versions for a more vintage feel. I include those as examples, my favorite outcomes of the project.