Terra Luna Branding
Terra Luna is a jewelry brand that creates modern alchemy for women. Their customers define themselves through their style, intentionally choosing accessories that tell a deeper story about who they are. I envisioned this brand as a connection between thought and action, between earth and spirit, between the natural elements and our lives.
I finally settled on an extremely simple logo that shows the moon in the cradle of the earth, highlighting femininity while creating a logo that is timeless and memorable. The typeface is accessible and simple, with a few playful curving lines that add extra personality to the lowercase type setting.
Business cards, stationery, and packaging are gold embossed to show that their jewelry is truly out of the ordinary, a memento of the moon. The cards use gold-flecked handmade paper to showcase the originality and quality of their designs.