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Terra Luna Branding

Brand Design

Terra Luna is a jewelry brand that creates modern alchemy for women. Their customers define themselves through their style, intentionally choosing accessories that tell a deeper story about who they are. I envisioned this brand as a connection between thought and action, between earth and spirit, between the natural elements and our lives.

 
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I finally settled on an extremely simple logo that shows the moon in the cradle of the earth, highlighting femininity while creating a logo that is timeless and memorable. The typeface is accessible and simple, with a few playful curving lines that add extra personality to the lowercase type setting.

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Business cards, stationery, and packaging are gold embossed to show that their jewelry is truly out of the ordinary, a memento of the moon. The cards use gold-flecked handmade paper to showcase the originality and quality of their designs.

 
 
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